What are Cookies, Pixels and Local Storage?
A pixel is a small amount of code on a web page or in an email notification. As many other websites do, we use pixels to learn whether you’ve interacted with certain web or email content. This helps us measure and improve our Platform along with providing you with a personalized experience on our Platform.
Local storage is an industry-standard technology that allows a website or application to store information locally on your computer or mobile device. We use local storage to customize what we show you based on your past interactions with our Platform.
Cookies do many different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies can tell us, for example, whether you have visited the Platform before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.
What are the categories of Cookies?
There are different categories of cookies, including:
Small amounts of text which are served by us directly to your device are first-party cookies.
Cookies which are served by a third party on our behalf are third-party cookies. We use third party cookies for functionality, performance, targeting or advertising and social media purposes.
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser is open and are deleted automatically once you close your browser. Other cookies are ‘permanent cookies’, meaning that they survive after your browser is closed. They can be used by the Platform to recognize your computer when you open your browser and browse the Internet again.
What categories of Cookies are used by us and how?
The types of cookies and similar technologies used by us and our partners in connection with the Platform can be classified into one of five categories, namely ‘essential Platform cookies’, ‘functionality cookies’, ‘analytics and performance cookies’, ‘advertising cookies’, and ‘ social media cookies’.
Cookies do a lot of different tasks to ensure you enjoy your visit to our Platform, for example, they are used to remember your preferences on sites you visit, to help you navigate between pages more efficiently and to make sure the adverts you see on our Platform are relevant to you and your interests.
We have set out some further information about each category, and the purposes of the cookies we and third parties set as provided below:
Cookies for essential purposes
We use performance/analytics cookies to analyze how you use the Platform, including which pages, videos and accounts you view most often, measure any errors that occur and test different design ideas. The information is used to report and evaluate your activities and patterns as a user of the Platform to provide Services in accordance with these activities. These cookies do not collect information that individually identifies you and all information these cookies collect is aggregated and anonymous.
On our Platform, we also use third-party analytics tools to help us measure traffic and usage trends for the Services. Our third party analytics tool is ….
Functionality cookies record information you have entered or choices you have made. These cookies also enable you to optimize your use of our Services after logging in so that we can personalize our content for you, greet you by name and remember your preference. These cookies can also be used to remember settings you have applied, such as layout and text size. These cookies mean that when you continue to use or come back to the Platform, we can provide you with our Services as you have asked for them to be provided.
Targeting or Advertising Cookies
Analytics:As you use our Platform, you will notice that it features advertising. We allow third party companies, including advertising companies, to place cookies on our Platform to track the performance of our advertisements. The information provided to third parties does not include personal information but it may be associated with personal information after we receive it.
Marketing:We may also contract with third-party advertising networks that collect IP addresses and other information from our Platform, from emails and third party websites and apps. Ad networks follow your online activities and collect information through automated means. Ad networks use this information, mainly to serve adverts about products and services that are likely to interest you. We may also partner with third parties to provide certain features on our Platforms or display advertising based on your web browsing activity. We may also use information from one device to help personalize your experience on another device.
Social Media Cookies
On some pages of our Platform, third parties that provide applications through our Platform will set their own cookies in order to track the success of their applications or customize applications for you. Because of how cookies work, we cannot access these cookies, nor can the third parties access the data in cookies used by us. If you are logged in to your account with the third party, the third party will be able to link information about you with your actions via cookies.
Other technologies we use
In addition to the cookies we use on this Platform, we also use pixels. In particular, we use ….
How can you delete Cookies?
· See what cookies or other locally stored data you’ve got and delete them on an individual basis;
· Block third party cookies or similar technology;
· Block cookies or similar technology from particular sites;
· Block all cookies or similar technologies from being set; or
· Delete all cookies or similar technologies when you close your browser.
For more information on how to manage the most popular browsers, please see the following links….
How can you opt out of online ads?
You have the option to opt out of seeing targeted online ads from us and other participating companies by setting your preferences.
You can also opt out of seeing targeted online ads from us and other participating companies by visiting ….Please note that this list will contain more networks than those used on our site. Alternatively, you can opt out of certain cookies through the settings in your browser. Please note that neither of these options mean that you will see less advertising when you visit our site, the only effect is that the advertising will be less relevant to you.
To learn more about the advertising companies we work with and the choices they offer, please take a look at the following resources….
What changes will be made to this Policy?
We will occasionally update this policy to reflect changes in our practices, Platform and Services. When we post changes to this policy, we will revise the “Last Updated” date at the top of this policy. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes on the Platform. We recommend that you check this page from time to time to inform yourself of any changes in this policy or any of our other policies.
What other information can you find on Cookies?
If you would like to find out more about cookies and their use on the Internet, you may find the following links useful ….
How can you contact us?
If you have any questions or comments about this policy, or privacy matters generally, please contact us via email at ….